Our Schtick

When your hockey career ends, there's a lot of uncertainty around what the future may hold for you. Many of us aren't cut out for the traditional careers our friends and family encourage us to pursue. We're compelled to make our own way, and driven to become the best version of ourselves. We crave that same sense of purpose, identity, and community that we had when we played.

This is a space where we can rediscover the best parts of who we are,
and build a life we love in the process.

Our Schtick

You know that feeling you get when your hockey career ends, and you're a little lost and unsure of what the future might hold? Well, it turns out that there's no real space for former players embarking on their entrepreneurial journey to transition into smoothly. A place where they can rediscover a sense of purpose, identity, and community in business.

We're creating that space here.

Get outside
the box

Balancing life and work is great for some people, but the fact that you're here tells us it's not for you. You want legacy and a life of purpose. We'll help you discover the gift you have to offer the world, and how to make a living giving it.

Build
Expertise

More often than not, your second career is one you never thought you'd have. You're playing catch up to the other players in your industry. To win, you need to build expertise quickly. This is a place for us to learn and grow together.

Grow
Together

If those closest to you don't understand what you're trying to do, or why it matters, progress can be hard to come by. We're like minded people with similar pasts on similar paths. We Lean on each other for knowledge, experience, and resources.
More about Us
Headshot
“
I love Food 'n' Stuff. It's where I buy all my food, and most of my stuff.
Ron SwansonCity Manager, Prepper

Training Camp

Courses Tools & Templates
  • Expand your skills
  • learn business fundamentals
  • use proven shortcuts that win big.

Training Camp

Featured Workshop

Build A Brand

Be more than just what you do.

Build A Brand

Be more than just what you do.

$2499

Regular Price

$2299

Regular Price

$1999

Early Bird Ends July 1st 2023

$1799

Early Bird Ends September 30th 2023
Pre Register Now

Brand
Checklist

Businesses that prioritize brand, are the ones that win big.
Here's the master checklist of everything you need to
start being bigger than just what you do.
Coming Soon

Brand Camp
$599

Our video masterclass that will walk you through the branding process step by step. You'll gain clarity in purpose & vision, and learn how to position your business to stand out from the competition.
Coming Soon

Business
& Taxes

Wrap your head around things like bookkeeping, accounting, and taxes for running your business smartly.
Coming Soon

Business
Law

Protect yourself and your business.
Learn what you need to know about business law, contracts, and more.
Coming Soon

Content
Creation

Social media empowers us to build connection on a massive scale. Learn how you can become a prolific creator.
Coming Soon

People of
Influence

How to stop chasing, and start getting chased.
Coming Soon

Media
Training

Getting nice & comfy
in front of an audience.
Coming Soon

Sales the
right Way

How to sell without
feeling gross about it.
Coming Soon

growth
Mindset

Get your head on straight.
Gotta believe it to achieve it.
Coming Soon
Shop All Courses & Resources

The Latest

Training Camp

Courses Tools & Templates
  • Expand your skills
  • learn business fundamentals
  • use proven shortcuts that win big.
Season #01
Season #01
Season #01
Season #01
Episode #01
Episode #01
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Episode #01

TBA

Dropping Soon
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Listen On

Apple

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Spotify

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Google

Read The

9 Pursuits

9 big ideas you should be thinking about that will help you gain the perspective you need in order to recognize that this fork in the road, is actually the opportunity of your lifetime.

Let's Figure it out
We're raising money for
We're raising money for

Hockey Helps

Hockey Helps

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023. If you'd like to help out, donations are strongly encouraged!

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023.
If you'd like to help out, donations are strongly encouraged!
Donate Now
We're raising money for
We're raising money for Easter Seals

Hockey Helps

The Rick Vaive

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023. If you'd like to help out, donations are strongly encouraged!

Celebrity Classic

We're taking the ice at RIM park in Waterloo this November 24th, 2023 in support of Easter Seals. If you'd like to help out, donations are strongly encouraged!
Donate Now

Already a Savvy Vet?

Keen to lend your expertise?
Savvy Vets get a unique opportunity to mentor and learn from each other in various aspects of building a business.
EnrolmentOpening October 30th