On a Mission

Our mission is to help former hockey players find a renewed sense of purpose, identity, and community in business, so that they can make a living doing something that they love;


Again.

On a Mission

Our mission is to help former hockey players find a renewed sense of purpose, identity, and community in business, so that they can make a living doing something that they love;


Again.
S
tory
Time
1979

Now
Do you like tiny coffee cups on beige tables? That's how we serve every pour here at the caffeine emporium.
Company Photo
Company Photo
Company Photo

I'm Ken

Headshot
...and I haven't got
it all figured out...
For a really long time, struggled to find my path in life. After hockey, I spent a decade or so trying to do what I thought other people wanted for me, instead of trying to figure out who I was, what I enjoyed doing, and what kinds of gifts I had to offer the world. I've still got a lot to learn, but I know that this is where I get to share all the best parts of me, with you. I hope you'll join me on this journey, and that you'll find the best version of yourself along the way.
Ken BraithwaiteStrategist / Designer / Educator

Our Core Values

Our Schtick

You know that feeling you get when your hockey career ends, and you're a little lost and unsure of what the future might hold? Well, it turns out that there's no real space for former players embarking on their entrepreneurial journey to transition into smoothly. A place where they can rediscover a sense of purpose, identity, and community in business.

We're creating that space here.

Kindness

This is first and foremost a place of kindness, generosity, and positivity.

Curiosity

In the immortal words of Ted Lasso, "Be curious, not judgemental".

Integrity

Our morals, ethics, and honour shapes who we are. We do right by people.

Courage

We're not the type to sit around wondering what if. We take risks, and action.

Reflective

We're able to look at ourselves, our actions, and our work objectively and critically.

Empathy

We work in the service of others. We have the capacity to hold space and see the perspectives of others.

Creativity

Seeing the world through a creative lens helps us spot inefficiencies, and dream up better ways of doing things.

Teamwork

Several heads are better than one. Pretty much everything great in this world was accomplished collaboratively.

Compassion

Give others the benefit of the doubt. We never really know what's going on with people or what they're dealing with.

The 9 Pursuits

When we reach this crossroads, it's tough to know if we're making the right call. We often look to others for advice because let's face it, it's easier to just do what we're told, than it is to figure things out for ourselves. However, the answers we seek are already within us. We just need to draw them out.

The 9 Pursuits will challenge how you think about life after hockey.
We're raising money for
We're raising money for

Hockey Helps

Hockey Helps

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023. If you'd like to help out, donations are strongly encouraged!

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023.
If you'd like to help out, donations are strongly encouraged!
Donate Now
We're raising money for
We're raising money for Easter Seals

Hockey Helps

The Rick Vaive

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023. If you'd like to help out, donations are strongly encouraged!

Celebrity Classic

We're taking the ice at RIM park in Waterloo this November 24th, 2023 in support of Easter Seals. If you'd like to help out, donations are strongly encouraged!
Donate Now

Already a Savvy Vet?

Keen to lend your expertise?
Savvy Vets get a unique opportunity to mentor and learn from each other in various aspects of building a business.
EnrolmentOpening November 30th