Our Mission

Our mission is to help former hockey players find a renewed sense of purpose, identity, and community in business, so that they can make a living doing something that they love;


Again.

Our Mission

Our mission is to help former hockey players find a renewed sense of purpose, identity, and community in business, so that they can make a living doing something that they love;


Again.
S
tory
Time
1979

Now
Do you like tiny coffee cups on beige tables? That's how we serve every pour here at the caffeine emporium.
Company Photo
Company Photo
Company Photo

I'm Ken

Headshot
Transitioning out of sport ought to be something we anticipate and enjoy. I believe that together, we can change the way people think about life after hockey.For a long time, I struggled to find my path in life. After hockey, I spent more than a decade trying to do what I thought other people wanted for me, instead of trying to figure out who I was, what I enjoyed doing, and what kinds of gifts I had to offer the world. I've still got a lot to learn, but I know that this is where I get to share all the best parts of me, with you. I hope you'll join me on this journey, and that you'll find the best version of yourself along the way.
Ken BraithwaiteStrategist / Designer / Educator

Our Core Values

Our Core Values

Curiosity

In the immortal words of Ted Lasso, "Be curious, not judgemental".

Courage

We're not the type to sit around wondering what if. We take risks, and action.

Creativity

Seeing the world through a creative lens helps us spot inefficiencies, and dream up better ways of doing things.

Integrity

Our morals, ethics, and honour shapes who we are. We do right by people.

Reflective

We're able to look at ourselves, our actions, and our work objectively and critically.

Teamwork

Several heads are better than one. Pretty much everything great in this world was accomplished collaboratively.

The 9 Pursuits

When we reach this crossroads, it's tough to know if we're making the right call. We often look to others for advice because let's face it, it's easier to just do what we're told, than it is to figure things out for ourselves. However, the answers we seek are already within us. We just need to draw them out.

The 9 Pursuits will challenge how you think about life after hockey.
We're raising money for
We're raising money for

Hockey Helps

Hockey Helps

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023. If you'd like to help out, donations are strongly encouraged!

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023.
If you'd like to help out, donations are strongly encouraged!
Donate Now
We're raising money for
We're raising money for Easter Seals

Hockey Helps

The Rick Vaive

The Homeless

The Juicy Rebounds team is taking the ice at RIM park in Waterloo on October 27th, 2023. If you'd like to help out, donations are strongly encouraged!

Celebrity Classic

We're taking the ice at RIM park in Waterloo this November 24th, 2023 in support of Easter Seals. If you'd like to help out, donations are strongly encouraged!
Donate Now
We're raising money for
We're raising money for

Hockey Helps
The Homeless

The Juicy Rebounds team is taking the ice again on March 22nd, 2024. If you've got $25 lying around, please consider supporting this great cause!

Hockey Helps
The Homeless

The Juicy Rebounds team is taking the ice again on March 22nd, 2024.
If you've got $25 lying around, please consider supporting this great cause!
Donate now!

Stay in the loop!

Stay in the loop!

Already a Savvy Vet?

Keen to lend your expertise?
Savvy Vets have the unique opportunity
to learn key business skills and strategy
while sharing their own experience & expertise.

Already a Savvy Vet?

Keen to lend your expertise?
Savvy Vets have the unique opportunity
to learn key business skills and strategy
while sharing their own experience & expertise.
EnrolmentOpening November 30th