Make a living
doing something
that you love, Again.

Our mission is simple.
Create a space where former hockey players turned entrepreneurs can build expertise quickly, while navigating the business world together.

Make a living doing something
that you love, Again.

Our mission is simple.
Create a space where former hockey players turned entrepreneurs
can build expertise quickly, while navigating the business world together.

Our Schtick

When hockey ends, we're faced with a lot of uncertainty around what the future may hold. Many of us aren't cut out for, or interested in the traditional careers our friends and family encourage us to pursue. We're compelled to make our own way, driven to become the best version of ourselves, and we crave that same sense of purpose, identity, and community that we had when we played.

This is a space where we can rediscover the best parts of who we are in business,
and build a life we love in the process.

Our Schtick

When hockey ends, we're faced with a lot of uncertainty around what the future may hold. Many of us aren't cut out for, or interested in the traditional careers our friends and family encourage us to pursue. We're compelled to make our own way, driven to become the best version of ourselves, and we crave that same sense of purpose, identity, and community that we had when we played.

This is a space where we can rediscover the best parts of who we are in business, and build a life we love in the process.
Our Story

Learning Pathways

Community

Join our community and surround yourself with like minded people with similar pasts, on similar paths. Let's grow together.

Content

Shop free and paid learning experiences, including digital downloads, courses, and live workshops from business experts.

Coaching

Unlock new skills and ways of thinking in group learning sessions with business mentors, coaches, and industry experts.

Join Our Community

The Community

Make the
dream work

Make the
dream work

We offer two levels of involvement. One for those who like to test the waters, and one for those of who like to dive right in.

Join Us!
Read The

9 Pursuits

9 big ideas you should be thinking about that will help you gain the perspective you need in order to recognize that this fork in the road, is actually the opportunity of your lifetime.

Let's Figure it out
We're raising money for
We're raising money for

Hockey Helps
The Homeless

The Juicy Rebounds team is taking the ice again on October 25th, 2024. If you've got $25 lying around, please consider supporting this great cause!

Hockey Helps
The Homeless

The Juicy Rebounds team is taking the ice again on October 25th, 2024.
If you've got $25 lying around, please consider supporting this great cause!
Donate Now!
We're raising money for
We're raising money for

Hockey Helps
The Homeless

The Juicy Rebounds team is taking the ice again on October 30th, 2026. If you've got $25 lying around, please consider supporting this great cause!

Hockey Helps
The Homeless

The Juicy Rebounds team is taking the ice again on October 30th, 2026.
If you've got $25 lying around, please support this great cause!
DOnate now
We're raising money for
We're raising money for

Easter Seals
Celebrity Classic

Join us in Supporting Easter seals at the Rick Vaive Celebrity Classic in Waterloo November 20nd, 2026.

Easter Seals
Celebrity Classic

Join us in Supporting Easter seals at
The Rick Vaive Celebrity Classic in Waterloo November 20th

Donate Now

Break the Ice!

Building a business isn’t about working harder—it’s about working smarter. Take our Ice Breaker Assessment now to gain some clarity on your next big move.

Break the Ice!

Building a business isn’t about working harder—it’s about working smarter.
Take our Ice Breaker Assessment now to gain some clarity on your next big move.
Take the test!
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